Select Stories, 30-Oct
November 08 Outlook – Bill Gross, Pimco Great metaphor from one of the top global investors. Key passage at bottom. He’s basically saying, it’s not safe to move beyond cash, treasuries at present, but as credit markets stabilize due to government support (TARP, etc.), short term treasuries give way to agency bonds, then bank capital [...]
Applications on LinkedIn, Niiice
On October 28th, 2008 LinkedIn took a big step forward by announcing the launch of “Applications on LinkedIn” (or InApps) and officially joining MySpace, Facebook, Google and Apple’s iPhone in the “platform” business. However, unlike other open platf
Select Stories, 29-Oct
Right Music For Your Viral Ad – SharpNine Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the poin
Top Stories, 25-Oct
Wassup 2008 – Charles Stone IIIW/ tongue placed firmly in cheek, this ad makes visual the top stories of the day and links them directly to the fundamental message of change put forth by the Obama campaign. Like or dislike Obama, director Charl
Why Revenues Matter, Twitter
In a time when ad budgets shrink and startup revenue targets fade, much todo was made last week about Fred Wilson’s statement regarding Twitter in Wired: “It’s like the stupidest question in the world: How’s Twitter going to make
Top Stories, 22-Oct
John Battelle – TweetSense Musings by industry leader John Battelle re: potential search-based business model at Twitter. John suggests that search may be used as a proxy for data and pattern recognition. Bit out
Facebook to Developers, Build Your Own Traffic!
Facebook Platform (fbPlatform?) is Dead, Long Live fbConnect! While this is bad news for Facebook app developers, it won’t come as a surprise as they’ve probably noticed the almost 50% fall in traffic to their widgets since the Facebook site re-desig
All Social Media Is Local 2008 – Edelman
All Social Media Is Local 2008 View SlideShare presentation or Upload your own. (tags: edelman social) Edelman takes us on a walk around the social networking world: Asia: Bulletin boards & forums drive social media. China 120M board user
Honda Taps Sony to Ramp Its Ad Strategy – WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why? Overlapping target segments for Sony media products and Fit Sony’s media products, relationships enable integrative ad opportunities. How? Attach
links for 2008-10-21
Man, those guys hate us! – Advertisers contemplate "going direct" AdAge notes from CMO roundtable including Schwab, HP, Verizon. Key concerns: 1. Speed-to-market – Evolving ad, particularly online, ma
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