links for 2008-11-25
When Twitter Met Facebook: The Acquisition Deal That Fail-Whaled | Kara Swisher | BoomTown | AllThingsD Assuming recent ‘08 revenue estimates of $260M are accurate, and assuming Kara’s $15B “ask†valuation is accurate, Facebook is entering acquisition discussions asking for a 58x SALES multiple. The market (Google) is trading at 16x EARNINGS. But, Facebook’s challenge [...]
links for 2008-11-22
Top 10 AdverSites (Ad Websites) – AdverClast A running list of my top 10 advertising websites. While not intended to be a top 10 of all time, they do provide insights into some of the latest trends in advertising micr
links for 2008-11-21
Your Personalized Shoe – NikeiD The heights (currently) of product personalization web design. Design your own Nike-branded shoes using Nike's CAD-like interface. The site uses an impressive combination of high-i
links for 2008-11-20
Marketers Digital Tactic Preferences – Sherpa While the data source is subject to a huge selection bias, results from a Marketing Sherpa poll re: digital tactics is interesting. Fielded from a late Sept survey of abou
links for 2008-11-18
Ampersand : The Changing Face(s) of K Street Interesting insight from an expert influencer (Norman Mineta, Chair of Hill Knowlton and frmr Sec Trans & Sec Commerce). Backlash against career lobbyists and the rise
links for 2008-11-17
Freemium – Wired Blogs If you’re interested in online service pricing, this Long Tail blog post itemizes several examples of companies (Club Pengui, Habbo, Rumescape) that are able to charge for premium service
Web 2.0 Killed The PR Star
The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, a
Select Stories, 11-Nov
Being Peter Kim: PR Week: The Next Digital Era Former Forrester analyst, entrepreneur and Web 2.0 auteur Peter Kim poses 3 questions re: what's next for PR and social media. The real value here is in reading th
Select Stories, 10-Nov
Mashups Directory – ProgrammableWeb So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, re
You’ve Been Mac’d, Positioning Your Competition
In the genre of negative ads, the idea is first to distill your competition to a single product attribute and then fix that attribute to an immovable scale. Advertisers may do this by setting up a straw man or by naming their competitor’s product dir
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