On Strategy and Google
I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail - You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I moved on to Booz-Allen, I learned that when you are [...]
Top 10 Facebook Feature Wishlist
After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives focused on growing site and “ecosystem” functionality. They encourage app development through the fbFund. They encourage partner interfaces through [...]
Select Stories, 10-Nov
Mashups Directory - ProgrammableWeb
So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, reading write-ups of API after API gets a bit tedious. So, don’t. Go to Programmable’s Mashup [...]
You’ve Been Mac’d, Positioning Your Competition
In the genre of negative ads, the idea is first to distill your competition to a single product attribute and then fix that attribute to an immovable scale. Advertisers may do this by setting up a straw man or by naming their competitor’s product directly. Particularly aggressive, one-sided negative ads are referred to as attack [...]
Select Stories, 29-Oct
Right Music For Your Viral Ad - SharpNine
Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, Structure [...]
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