You’ve Been Mac’d, Positioning Your Competition
In the genre of negative ads, the idea is first to distill your competition to a single product attribute and then fix that attribute to an immovable scale. Advertisers may do this by setting up a straw man or by naming their competitor’s product directly. Particularly aggressive, one-sided negative ads are referred to as attack [...]
Select Stories, 5-Nov
The Economy, Online Markets & Web 2.0 - Mary Meeker
Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends (including shopping and social networks) down to online advertising trends (including offline spend comparisons). While valuable from a pitch-building perspective, the underlying trends are well known [...]
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included guest stars such as Madonna, Forest Whitaker, Mickey Rourke, James Brown [...]
Top Post-Advertising Ads - September
Top “post-advertising” ads from September ‘08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).
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