Select Stories, 10-Nov
Mashups Directory - ProgrammableWeb
So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, reading write-ups of API after API gets a bit tedious. So, don’t. Go to Programmable’s Mashup [...]
Select Stories, 1-Nov
Here Come The Twitter Ads - StopTwitterSpam.com
An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing author are ads from Magpie sponsors. Not surprisingly Twitter community resistant as these ads [...]
Select Stories, 29-Oct
Right Music For Your Viral Ad - SharpNine
Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, Structure [...]
Honda Taps Sony to Ramp Its Ad Strategy - WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why?
Overlapping target segments for Sony media products and Fit
Sony’s media products, relationships enable integrative ad opportunities. How? Attach the ad to Sony-generated video (Sony Pictures, Sony Television) and music (Sony BMG) content.
Then push it out over Sony proprietary pipes including sites like [...]
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included guest stars such as Madonna, Forest Whitaker, Mickey Rourke, James Brown [...]
Top Post-Advertising Ads - September
Top “post-advertising” ads from September ‘08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).
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