Web 2.0 Killed The PR Star
The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, as we know, video didn’t kill the radio star in 1981. Albeit [...]
Select Stories, 10-Nov
Mashups Directory - ProgrammableWeb
So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, reading write-ups of API after API gets a bit tedious. So, don’t. Go to Programmable’s Mashup [...]
Selected Stories, 8-Nov
The Playmaker's Tools - Competitve Market Communications
The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Used in conjunction w/ The Playmaker’s Process (http://snurl.com/58nwy), it presents cogent tools for formulating communications strategies in competitive markets. Originally developed in Washington D.C., the table and process are increasingly relevant to PR-heavy, [...]
Select Stories, 5-Nov
The Economy, Online Markets & Web 2.0 - Mary Meeker
Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends (including shopping and social networks) down to online advertising trends (including offline spend comparisons). While valuable from a pitch-building perspective, the underlying trends are well known [...]
Select Stories, 1-Nov
Here Come The Twitter Ads - StopTwitterSpam.com
An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing author are ads from Magpie sponsors. Not surprisingly Twitter community resistant as these ads [...]
All Social Media Is Local 2008 - Edelman
All Social Media Is Local 2008
View SlideShare presentation or Upload your own. (tags: edelman social)
Edelman takes us on a walk around the social networking world:
Asia: Bulletin boards & forums drive social media. China 120M board users of 250M internet users. Language (2200 languages) + Relevance (gossipy nature) requires in-depth local knowledge.
Russia: adoption is slow due [...]
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