Honda Taps Sony to Ramp Its Ad Strategy - WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why?
Overlapping target segments for Sony media products and Fit
Sony’s media products, relationships enable integrative ad opportunities. How? Attach the ad to Sony-generated video (Sony Pictures, Sony Television) and music (Sony BMG) content.
Then push it out over Sony proprietary pipes including sites like [...]
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included guest stars such as Madonna, Forest Whitaker, Mickey Rourke, James Brown [...]
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