AdverClast

A Chronicle of Disruptive Advertising

Select Stories, 5-Nov

The Economy, Online Markets & Web 2.0 - Mary Meeker
Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends (including shopping and social networks) down to online advertising trends (including offline spend comparisons). While valuable from a pitch-building perspective, the underlying trends are well known [...]

Top Post-Advertising Ads - September

Top “post-advertising” ads from September ‘08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).

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