Web 2.0 Killed The PR Star
The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, as we know, video didn’t kill the radio star in 1981. Albeit [...]
Select Stories, 1-Nov
Here Come The Twitter Ads - StopTwitterSpam.com
An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing author are ads from Magpie sponsors. Not surprisingly Twitter community resistant as these ads [...]
Why Revenues Matter, Twitter
In a time when ad budgets shrink and startup revenue targets fade, much todo was made last week about Fred Wilson’s statement regarding Twitter in Wired:
“It’s like the stupidest question in the world: How’s Twitter going to make money?,” said Union Square Ventures’ Fred Wilson, another investor. “It’s like ‘How was Google going to make [...]
Honda Taps Sony to Ramp Its Ad Strategy - WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why?
Overlapping target segments for Sony media products and Fit
Sony’s media products, relationships enable integrative ad opportunities. How? Attach the ad to Sony-generated video (Sony Pictures, Sony Television) and music (Sony BMG) content.
Then push it out over Sony proprietary pipes including sites like [...]
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- The (semi) circle is complete: Twitter -> Packrati.us -> Delicious -> Blog
- Economist on how telcos to counter-terrorists are mining the social graph to find influencers - http://bit.ly/9lR0SJ
- Guy Smith on how Google's Android App rev share is prying open the carrier-subsidized handset market - http://bit.ly/9DQJUb