AdverClast

A Chronicle of Disruptive Advertising

On Strategy and Google

I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail - You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I moved on to Booz-Allen, I learned that when you are [...]

All Social Media Is Local 2008 - Edelman

All Social Media Is Local 2008
View SlideShare presentation or Upload your own. (tags: edelman social)

Edelman takes us on a walk around the social networking world:

Asia: Bulletin boards & forums drive social media. China 120M board users of 250M internet users. Language (2200 languages) + Relevance (gossipy nature) requires in-depth local knowledge.
Russia: adoption is slow due [...]

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