AdverClast

A Chronicle of Disruptive Advertising

Top 10 Facebook Feature Wishlist

After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives focused on growing site and “ecosystem” functionality. They encourage app development through the fbFund. They encourage partner interfaces through [...]

Select Stories, 10-Nov

Mashups Directory - ProgrammableWeb
So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, reading write-ups of API after API gets a bit tedious. So, don’t. Go to Programmable’s Mashup [...]

Selected Stories, 8-Nov

The Playmaker's Tools - Competitve Market Communications
The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Used in conjunction w/ The Playmaker’s Process (http://snurl.com/58nwy), it presents cogent tools for formulating communications strategies in competitive markets. Originally developed in Washington D.C., the table and process are increasingly relevant to PR-heavy, [...]

fbFund Winners, Some Killer Apps

Facebook is actively expanding platform functionality launching Facebook Connect and free classifieds in May, 2008 and redoubling efforts to build a music service in October, 2008. All point the way to a more robust platform.
Then, on October 15th 2008, Facebook announced 25 winners of its fbFund $25,000 application developer grants. Each is entered to win [...]

Applications on LinkedIn, Niiice

On October 28th, 2008 LinkedIn took a big step forward by announcing the launch of “Applications on LinkedIn” (or InApps) and officially joining MySpace, Facebook, Google and Apple’s iPhone in the “platform” business. However, unlike other open platforms, LinkedIn Co-Founder Reid Hoffman focused attention on ten applications by eight companies. It appears LinkedIn is going [...]

Facebook to Developers, Build Your Own Traffic!

Facebook Platform (fbPlatform?) is Dead, Long Live fbConnect! While this is bad news for Facebook app developers, it won’t come as a surprise as they’ve probably noticed the almost 50% fall in traffic to their widgets since the Facebook site re-design.
What can Facebook widget developers do? According to Scott Rafer, they should get on [...]

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