Web 2.0 Killed The PR Star
The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, as we know, video didn’t kill the radio star in 1981. Albeit [...]
Honda Taps Sony to Ramp Its Ad Strategy - WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why?
Overlapping target segments for Sony media products and Fit
Sony’s media products, relationships enable integrative ad opportunities. How? Attach the ad to Sony-generated video (Sony Pictures, Sony Television) and music (Sony BMG) content.
Then push it out over Sony proprietary pipes including sites like [...]
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included guest stars such as Madonna, Forest Whitaker, Mickey Rourke, James Brown [...]
Top Post-Advertising Ads - September
Top “post-advertising” ads from September ‘08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).
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- Economist on how telcos to counter-terrorists are mining the social graph to find influencers - http://bit.ly/9lR0SJ
- Guy Smith on how Google's Android App rev share is prying open the carrier-subsidized handset market - http://bit.ly/9DQJUb