On Strategy and Google
I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail - You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I moved on to Booz-Allen, I learned that when you are [...]
You’ve Been Mac’d, Positioning Your Competition
In the genre of negative ads, the idea is first to distill your competition to a single product attribute and then fix that attribute to an immovable scale. Advertisers may do this by setting up a straw man or by naming their competitor’s product directly. Particularly aggressive, one-sided negative ads are referred to as attack [...]
Select Stories, 29-Oct
Right Music For Your Viral Ad - SharpNine
Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, Structure [...]
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Tweets (@MichaelDowns)
- Bill Gross' "Ring of Fire" was my favorite investment article last week. Debt, deficits and 2010 investment - http://bit.ly/8OBTjT
- Brand New's "Most Relevant Identity Work of the Decade" is a thoughtful collection of what works - http://bit.ly/4Y9l8K
- I supported Gwendolyn Strong Foundation by voting for them to win $1m with #chasegiving - http://bit.ly/4ILNPV