Select Stories, 29-Oct
Right Music For Your Viral Ad - SharpNine
Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, Structure [...]
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- @timhwang It may be related to the weight new ideas have in the equation. While wine tasting is like sifting, Sci-Fi is like glomming. 2010/09/05
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