On Strategy and Google
I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail - You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I moved on to Booz-Allen, I learned that when you are [...]
Selected Stories, 8-Nov
The Playmaker's Tools - Competitve Market Communications
The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Used in conjunction w/ The Playmaker’s Process (http://snurl.com/58nwy), it presents cogent tools for formulating communications strategies in competitive markets. Originally developed in Washington D.C., the table and process are increasingly relevant to PR-heavy, [...]
Select Stories, 5-Nov
The Economy, Online Markets & Web 2.0 - Mary Meeker
Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends (including shopping and social networks) down to online advertising trends (including offline spend comparisons). While valuable from a pitch-building perspective, the underlying trends are well known [...]
Select Stories, 29-Oct
Right Music For Your Viral Ad - SharpNine
Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, Structure [...]
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Tweets (@MichaelDowns)
- Bill Gross' "Ring of Fire" was my favorite investment article last week. Debt, deficits and 2010 investment - http://bit.ly/8OBTjT
- Brand New's "Most Relevant Identity Work of the Decade" is a thoughtful collection of what works - http://bit.ly/4Y9l8K
- I supported Gwendolyn Strong Foundation by voting for them to win $1m with #chasegiving - http://bit.ly/4ILNPV