Select Stories, 30-Oct
November 08 Outlook - Bill Gross, Pimco
Great metaphor from one of the top global investors. Key passage at bottom. He’s basically saying, it’s not safe to move beyond cash, treasuries at present, but as credit markets stabilize due to government support (TARP, etc.), short term treasuries give way to agency bonds, then bank capital (bonds [...]
Applications on LinkedIn, Niiice
On October 28th, 2008 LinkedIn took a big step forward by announcing the launch of “Applications on LinkedIn” (or InApps) and officially joining MySpace, Facebook, Google and Apple’s iPhone in the “platform” business. However, unlike other open platforms, LinkedIn Co-Founder Reid Hoffman focused attention on ten applications by eight companies. It appears LinkedIn is going [...]
Select Stories, 29-Oct
Right Music For Your Viral Ad - SharpNine
Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, Structure [...]
Top Stories, 25-Oct
Wassup 2008 - Charles Stone III
W/ tongue placed firmly in cheek, this ad makes visual the top stories of the day and links them directly to the fundamental message of change put forth by the Obama campaign. Like or dislike Obama, director Charles Stone has created a visual, concise and emotive political ad that will [...]
Why Revenues Matter, Twitter
In a time when ad budgets shrink and startup revenue targets fade, much todo was made last week about Fred Wilson’s statement regarding Twitter in Wired:
“It’s like the stupidest question in the world: How’s Twitter going to make money?,” said Union Square Ventures’ Fred Wilson, another investor. “It’s like ‘How was Google going to make [...]
Top Stories, 22-Oct
John Battelle - TweetSense
Musings by industry leader John Battelle re: potential search-based business model at Twitter. John suggests that search may be used as a proxy for data and pattern recognition. Bit out there if you're not an algorithm buff, but some of the comments that follow are insightful.
(tags: battelle search_advertising twitter)
Let's Be Serious: Online [...]
Facebook to Developers, Build Your Own Traffic!
Facebook Platform (fbPlatform?) is Dead, Long Live fbConnect! While this is bad news for Facebook app developers, it won’t come as a surprise as they’ve probably noticed the almost 50% fall in traffic to their widgets since the Facebook site re-design.
What can Facebook widget developers do? According to Scott Rafer, they should get on [...]
All Social Media Is Local 2008 - Edelman
All Social Media Is Local 2008
View SlideShare presentation or Upload your own. (tags: edelman social)
Edelman takes us on a walk around the social networking world:
Asia: Bulletin boards & forums drive social media. China 120M board users of 250M internet users. Language (2200 languages) + Relevance (gossipy nature) requires in-depth local knowledge.
Russia: adoption is slow due [...]
Honda Taps Sony to Ramp Its Ad Strategy - WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why?
Overlapping target segments for Sony media products and Fit
Sony’s media products, relationships enable integrative ad opportunities. How? Attach the ad to Sony-generated video (Sony Pictures, Sony Television) and music (Sony BMG) content.
Then push it out over Sony proprietary pipes including sites like [...]
links for 2008-10-21
Man, those guys hate us! – Advertisers contemplate "going direct"
AdAge notes from CMO roundtable including Schwab, HP, Verizon. Key concerns:
1. Speed-to-market - Evolving ad, particularly online, markets requiring faster response times. Agencies seen as adding overhead, time w/ out adding value.
2. Uneven Performance – Biggest complaint about ad networks was that they don’t effectively manage the context [...]
About
Tweets (@MichaelDowns)
- Bill Gross' "Ring of Fire" was my favorite investment article last week. Debt, deficits and 2010 investment - http://bit.ly/8OBTjT
- Brand New's "Most Relevant Identity Work of the Decade" is a thoughtful collection of what works - http://bit.ly/4Y9l8K
- I supported Gwendolyn Strong Foundation by voting for them to win $1m with #chasegiving - http://bit.ly/4ILNPV