links for 2008-11-25
When Twitter Met Facebook: The Acquisition Deal That Fail-Whaled | Kara Swisher | BoomTown | AllThingsD
Assuming recent ‘08 revenue estimates of $260M are accurate, and assuming Kara’s $15B “ask” valuation is accurate, Facebook is entering acquisition discussions asking for a 58x SALES multiple. The market (Google) is trading at 16x EARNINGS.
But, Facebook’s challenge goes beyond [...]
links for 2008-11-22
Top 10 AdverSites (Ad Websites) - AdverClast
A running list of my top 10 advertising websites. While not intended to be a top 10 of all time, they do provide insights into some of the latest trends in advertising microsites including presentation characteristics (flash, video,…), social media characteristics (blogs, forums, chat, user-generated content,…) and commerce characteristics [...]
links for 2008-11-21
Your Personalized Shoe - NikeiD
The heights (currently) of product personalization web design. Design your own Nike-branded shoes using Nike's CAD-like interface. The site uses an impressive combination of high-impact graphics and flash interactive features to guide visitors through selection, configuration and payment / shipping processes. Select from hundreds of shoe designs by color, sport, or [...]
links for 2008-11-20
Marketers Digital Tactic Preferences - Sherpa
While the data source is subject to a huge selection bias, results from a Marketing Sherpa poll re: digital tactics is interesting. Fielded from a late Sept survey of about 400 (presumably visitors to the site, attendees of a conference, etc.), suggest social network maketing, in all its forms, and [...]
links for 2008-11-18
Ampersand : The Changing Face(s) of K Street
Interesting insight from an expert influencer (Norman Mineta, Chair of Hill Knowlton and frmr Sec Trans & Sec Commerce). Backlash against career lobbyists and the rise of the democratic platform will almost certainly affect who holds the "pole" position on a range of issues. It also suggests fundamental [...]
links for 2008-11-17
Freemium - Wired Blogs
If you’re interested in online service pricing, this Long Tail blog post itemizes several examples of companies (Club Pengui, Habbo, Rumescape) that are able to charge for premium services. Under the topic of “freemium”, it also talks a bit about Ning’s hybrid model where 3% of users pay for premium services, but [...]
Web 2.0 Killed The PR Star
The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, as we know, video didn’t kill the radio star in 1981. Albeit [...]
Select Stories, 11-Nov
Being Peter Kim: PR Week: The Next Digital Era
Former Forrester analyst, entrepreneur and Web 2.0 auteur Peter Kim poses 3 questions re: what's next for PR and social media. The real value here is in reading the answers by readers of his blog which run the gamut including the genuinely insightful and the quota-based sales-pitcher. [...]
Select Stories, 10-Nov
Mashups Directory - ProgrammableWeb
So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, reading write-ups of API after API gets a bit tedious. So, don’t. Go to Programmable’s Mashup [...]
You’ve Been Mac’d, Positioning Your Competition
In the genre of negative ads, the idea is first to distill your competition to a single product attribute and then fix that attribute to an immovable scale. Advertisers may do this by setting up a straw man or by naming their competitor’s product directly. Particularly aggressive, one-sided negative ads are referred to as attack [...]
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Tweets (@MichaelDowns)
- Bill Gross' "Ring of Fire" was my favorite investment article last week. Debt, deficits and 2010 investment - http://bit.ly/8OBTjT
- Brand New's "Most Relevant Identity Work of the Decade" is a thoughtful collection of what works - http://bit.ly/4Y9l8K
- I supported Gwendolyn Strong Foundation by voting for them to win $1m with #chasegiving - http://bit.ly/4ILNPV