AdverClast

A Chronicle of Disruptive Advertising

Facebook’s Social Revenues

Articles on potential Facebook revenue models run the gamut. Comments following those articles span the galaxy. The consensus on Facebook revenues falls into two general categories:

They’re like Google - They’ve got oodles of traffic and oodles of ways to monetize it.
They’re like eToys - They’ve got an unsustainable business model, users prone to flip and [...]

Selected Stories, 8-Nov

The Playmaker's Tools - Competitve Market Communications
The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Used in conjunction w/ The Playmaker’s Process (http://snurl.com/58nwy), it presents cogent tools for formulating communications strategies in competitive markets. Originally developed in Washington D.C., the table and process are increasingly relevant to PR-heavy, [...]

Select Stories, 7-Nov

Updated DVR Numbers – Adweek
U.S. DVR penetration hits 28% - Mostly embedded cable box. According to IPG’s Magna, DVR shifting, watching shows later, accounted for 11% of prime time viewership for top 5 broadcast networks. 16% of total 18-49 viewership - Yep, they watch it twice. HERE’S THE KEY: In DVR-only (no VCR) homes, 50% [...]

Select Stories, 5-Nov

The Economy, Online Markets & Web 2.0 - Mary Meeker
Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends (including shopping and social networks) down to online advertising trends (including offline spend comparisons). While valuable from a pitch-building perspective, the underlying trends are well known [...]

Select Stories, 1-Nov

Here Come The Twitter Ads - StopTwitterSpam.com
An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing author are ads from Magpie sponsors. Not surprisingly Twitter community resistant as these ads [...]

fbFund Winners, Some Killer Apps

Facebook is actively expanding platform functionality launching Facebook Connect and free classifieds in May, 2008 and redoubling efforts to build a music service in October, 2008. All point the way to a more robust platform.
Then, on October 15th 2008, Facebook announced 25 winners of its fbFund $25,000 application developer grants. Each is entered to win [...]

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