AdverClast

A Chronicle of Disruptive Advertising

links for 2008-12-30

Insights for Search - Google
Sweet query tool for search keyword traffic patterns over time.
(tags: statistics google tool trend search)

links for 2008-12-24

2009 Social Media Conferences
Schedule of U.S. SM converances.
(tags: networking event social_media conference)

Cloud Agents - RWW
Post explores Twitchboard one of many tools emerging to help manage the flow of information. It spots links in your Twitter posts and posts them to Delicious.
(tags: twitter application cloud)

10 Reputation Monitoring Tools - Mashable
Good list including Twitter search, Social Mention, [...]

links for 2008-12-23

Social Semantic Web - SlideShare
Good overview of social semantic web.
(tags: web_2.0 social_network semantic_web)

Mini 3D Animation - AdAge
Mini puts 3D animation in real time video stream creating virtual showroom. Suspect porn industry will put this technology to different use.
(tags: video_ad mini)

links for 2008-12-19

Your Search History - Google Blog
Trying to build its identity capabilities, Google builds personalized services including making your search history accessible. This is input to their personalized search product.
(tags: google search personalization)

On Strategy and Google

I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail - You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I moved on to Booz-Allen, I learned that when you are [...]

links for 2008-12-18

Brand Religion - AdAge - CMO Strategy
Interesting linkage between brand and religious tactics.
(tags: strategy psychology loyalty brand apple)

links for 2008-12-17

lapse.mov (video/quicktime Object)
Cool time lapse shot of balloons in a NY store by Partik Andersson.
(tags: ad_creative video_ad)

PostRank Top Posts Widget - ReadWriteWeb
Good tool for showing blog PostRank right on site.
(tags: widget tool blog rank)

links for 2008-12-16

WordPress 2.7 Compatible Plugins - Mashable
Good list of 20 plugins.
(tags: blog wordpress plugin)

HRmarketer.com Blog: Social Media Can Improve 401k Participation Rates
B2E: Great example of using crowd (here employee) sourced video for Corporate Communications. Best Buy contest for employee videos promoting 401k participation results in great videos and 30% boost in participation rates.
(tags: ad_creative crowd_source b2e [...]

Top 10 Facebook Feature Wishlist

After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives focused on growing site and “ecosystem” functionality. They encourage app development through the fbFund. They encourage partner interfaces through [...]

links for 2008-12-14

Display Advertising Works - AVC
CPA (and some CPM) ad networks place cookies and negotiate a hold-over period to ensure that they get credit for sales generated up to 30 days after the initial impression(s). While each network tracks it's own follow-on purchase performance, it's rare to see such comprehensive information in public. Having said that, [...]

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