AdverClast

A Chronicle of Disruptive Advertising

links for 2008-12-13

Pepsi Apologized to Me for Its Suicide Ads - Global Idea Network - Advertising Age
Emerging global ethos or standard for what constitutes good vs. bad advertising? Pepsi U.S. apologizes to U.S. blogger (AdAge) for an ad run in Germany. Hmm…
(tags: twitter brand reputation ad_creative)

Obama logo ideas that weren’t chosen | Logo Design Love
Ever wonder what [...]

links for 2008-12-12

Google's Mobile Reach - MediaPost
Redux: Google's Tactic of torpedoing closed systems w/ open platforms gains speed in mobile market as Android signs 14 including: Sony Ericcson, Toshiba & Vodafone. Question is: If you're Apple, do you start licensing iPhone op sys now or later? "When it comes to mobile, it's all about scale", said Aaron [...]

links for 2008-12-10

Data as a loss leader? - Silicon Alley Insider
Noticing the load from multiple instances of constant, universal, common data sets, Amazon makes lemonade. They are making instances of a single data sets available free of charge to users. The upside, 1. users don't have to find their own copy of the human genome, U.S. census [...]

links for 2008-12-08

Vichy Sun Protection - AOW
Evocative creative creating mood, making point w/ impact. Apomea.de's Vichy Sun Protection.
(tags: ad_creative)

Forrester Channel - YouTube
Great idea for any B2B company particularly those dealing in intellectual capital products. Forrester's YouTube channel
(tags: youtube strategy video forrester)

links for 2008-12-05

In-Game Advertising - ClickZ
Product placement is just one of a suite of new ad formats Massive is rolling out. Streaming video ads are another relatively new offering, and one that's built into the upcoming Ubisoft title "I Am Alive," due out in the first half of 2009. The dynamically served ads can take the shape [...]

links for 2008-12-04

Top 10 Web Widgets, Applications or APIs - AdverClast
A survey of the genesis and types of widgets including most common and my list of the top 10 web widgets. Also discusses APIs and services used in support of widgets. Widgets featured include Google Translator, LinkedIn id, and Blinkx video wall.
(tags: widget api service)

links for 2008-12-03

Web widgets - YourMinis
Cool site that has applied their wrappers to existing APIs / widgets to make them look slick on your blog or website. Seem to have a good selection of everyting from search tools, to weather to the Huggies pregnancy reminder countdown thingy.
(tags: widget tool api blog service)

WhopperVirgins - Burger King
One of the [...]

links for 2008-12-02

Starbucks: Cause Marketing - ClickZ
"Cause Marketing", in this case Starbucks contributing $0.05 / drink RED.
(tags: cause_marketing starbucks)

Media6degrees Launches, Fusing Behavioral and Social Marketing - ClickZ
An ad network which sifts through cookies and server logs to determine, when reading your social graph as provided by FB or MySpace, who your true friends are so that it [...]

links for 2008-12-01

14,000 Downloads In 48 Hours - MakingTheMogul
While it seems most folks are chalking this up to the power of social media, what is really amazing is the power of 1. the Lil' Wayne brand, 2. the speed of word of mouth. In this case, Twitter (rather than email) provided the platform.
(tags: viral twiter music)

Social Web [...]

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