Top Stories, 22-Oct

• John Battelle - TweetSense
  Musings by industry leader John Battelle re: potential search-based business model at Twitter. John suggests that search may be used as a proxy for data and pattern recognition. Bit out there if you're not an algorithm buff, but some of the comments that follow are insightful.
  (tags: battelle search_advertising twitter)
• Let's Be Serious: Online Display Ads Will Fall Sharply In 2009
  As earnings start to roll in, downturn ad spend trends take shape. While last week Google’s earnings showed strength (Rev +31% yoy, oper income +7% qoq, TAC held @ 28%), yesterday Yahoo’s Yang said advertisers were cutting online display advertising: "This is in many ways an unprecedented operating environment".

  So, how low can it go? While many would be tempted to the extremes, in this article Henry Blodget puts this downturn into a historical context, offers his estimates of the potential severity, and benchmarks those against prior cycles. Helpful data and graphs are included

  It is often best to read Silicon Alley posts several days after they are written. The site has an active community of followers who are not afraid to add their two cents, and often help to round out the analysis.

  (tags: blodgett blog cpm display_advertising statistics trend)

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