Select Stories, 10-Nov

• Mashups Directory - ProgrammableWeb
  So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, reading write-ups of API after API gets a bit tedious. So, don’t. Go to Programmable’s Mashup Inventory to see these APIs in action. While there are a solid 3,500 mashups, categories and popularity rankings speed your review. Further, the APIs used are clearly enumerated and linked.
  (tags: api widget programming web_2.0 mashup)
• Gears of War 2 - T.A.G./Xbox
  Compelling ad creative by T.A.G. for Xbox. As with previous TAG/Gears ads, music establishes tension. In this case Devotchka’s (CO Indie band) “How It Ends”. Creative Online’s #2 pick for the week’s top creative, it’s got me thinking about buying an Xbox.
  (tags: TAG game_ad gears video_ad xbox)
• Rotoscope Ad Tech - AdAge
  While long on hyperbole and short on actual numbers, an experienced marketer, Schwab’s CMO, raves about Rotoscope’ing. What’s that? Think of cartoon-izing video so that real people / interactions look animated. CMO claims Rotoscope ads enjoy increased retention.
  (tags: rotoscope video_ad)
• Blinkx’s Contextual Video Ads - TechCrunch
  Blinkx, the engine powering video search on platforms such as Lycos, Ask and Microsoft, also owns the Adhoc video ad network. It places contextual ads in the videos it serves based on the words spoken in the clip. Scaling video search volumes helped more than double YOY revenues. That’s the good news. The not-so-good-news is that they’re losing money ($4M on $6.4M sales). How can a search engine make money placing ads in someone else’s content? Seems they have 32M video hours by 420 content partners such as People.com, CBS, and Getty.
  (tags: search_advertising video video_ad viral)

Related Posts:

• Select Stories, 7-Nov
• Select Stories, 30-Oct
• Select Stories, 5-Nov
• Select Stories, 11-Nov

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