Select Stories, 11-Nov

• Being Peter Kim: PR Week: The Next Digital Era
  Former Forrester analyst, entrepreneur and Web 2.0 auteur Peter Kim poses 3 questions re: what's next for PR and social media. The real value here is in reading the answers by readers of his blog which run the gamut including the genuinely insightful and the quota-based sales-pitcher. Common topics: mobile communications, semantic web, etc.
  (tags: peter_kim pr trend)
• Viral Campaigns - Multichannel News
  Social Media by the numbers – MultiChanel News
  Story re: media co’s viral marketing efforts. Highlight useful case study on steps employed by HBO’s True Blood to get the word out. Basically they: 1. found agency (Campfire of Blair Witch fame), 2. found vampire “taste makers” (no pun) on sites, blogs, gamer community, 3. Peaked their interest (sent unbranded marketing piece, written in dead language), 4. put up signs in stores and vending for the key plot piece “True Blood”, 5. created requisite websites that solicited crowd-sourced content.
  (tags: contest influence_marketing user_content viral)
• Peer-to-Peer Email Spam Cash - BBC
  Surprising article by BBC re: how email spammers cash in. Surprising because: 1. authors of the study (academics) actually hijacked a spam network, 2. They didn't just target your run of the mill spammers; they targeted Storm, an innovative, pervasive peer-to-peer email spam network which gets around server blacklists by serving emails out of 70k+ home computers, 3. the sales numbers achieved were surprisingly modest (E$2M / yr) given the penalties under the U.S. CAN-SPAM statuate. Gist: it takes about 12.5M spam emails to generate a sale. Don't confuse these numbers w/ the 2% open rates, 20% click-through-rates and 25% purchase rates that are often achieved by "white hat" email marketing practitioners.
  (tags: email p2p spam)
• Project VRM - Harvard University
  Project VRM, headed by Doc Searls, is headquartered at the Berkman Center for Internet and Society at Harvard University. They present VRM (Vendor Relationship Management) as being the reciprocol or compliment of CRM. The idea being that, in a VRM world, the user has control over his/her data and access to it. Marketers (vendors) are given access to specific pieces of this data as needed to offer highly specific services. The advertiser benefit, presumably, is a more focused, value-added, receptive and less intrusive relationshp with the consumer.
  (tags: vrm)
• Social Graph - Alisa Leonard-Hansen
  With out getting too technical (or geeky), Alisa Leonard-Hansen provides a good treatment of the primary concepts behind the social graph. Found on her TheWebIsSocial blog, the slide-show presentation and associated text overviews social graph, data portability, FOAF / XLM, VRM (Vendor Relationship Management) and cloud computing among other topics.
  (tags: cloud social_graph social_media vrm web_2.0, xlm_foaf)

Related Posts:

• Select Stories, 10-Nov
• Select Stories, 7-Nov
• Select Stories, 30-Oct
• Select Stories, 5-Nov

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