links for 2008-12-14
-
CPA (and some CPM) ad networks place cookies and negotiate a hold-over period to ensure that they get credit for sales generated up to 30 days after the initial impression(s). While each network tracks it's own follow-on purchase performance, it's rare to see such comprehensive information in public. Having said that, these numbers inflate the lift that I've seen by 25-50% raising questions about how the study was conducted. One variable that has a pronounced effect on follow-on purchases is the quality of the display inventory. Not surprisingly, there's a big difference between Yahoo's main page and Facebook's ROS.
-
200 video cameras film 12 actors individually performing highly-choreographed activities. Artist edits 20,000 gig video files splicing actors together to create a coordinated 4D collage called TimeSculpture.
Related Posts:
Category: Delicious Daily Links
Comments
About
Tweets (@MichaelDowns)
- The (semi) circle is complete: Twitter -> Packrati.us -> Delicious -> Blog
- Economist on how telcos to counter-terrorists are mining the social graph to find influencers - http://bit.ly/9lR0SJ
- Guy Smith on how Google's Android App rev share is prying open the carrier-subsidized handset market - http://bit.ly/9DQJUb
Add New Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks
(Trackback URL)