AdverClast

A Chronicle of Disruptive Advertising

On Strategy and Google

I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail - You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I moved on to Booz-Allen, I learned that when you are [...]

Facebook’s Social Revenues

Articles on potential Facebook revenue models run the gamut. Comments following those articles span the galaxy. The consensus on Facebook revenues falls into two general categories:

They’re like Google - They’ve got oodles of traffic and oodles of ways to monetize it.
They’re like eToys - They’ve got an unsustainable business model, users prone to flip and [...]

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