AdverClast

A Chronicle of Disruptive Advertising

Top 10 Facebook Feature Wishlist

After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives focused on growing site and “ecosystem” functionality. They encourage app development through the fbFund. They encourage partner interfaces through [...]

Facebook’s Social Revenues

Articles on potential Facebook revenue models run the gamut. Comments following those articles span the galaxy. The consensus on Facebook revenues falls into two general categories:

They’re like Google - They’ve got oodles of traffic and oodles of ways to monetize it.
They’re like eToys - They’ve got an unsustainable business model, users prone to flip and [...]

fbFund Winners, Some Killer Apps

Facebook is actively expanding platform functionality launching Facebook Connect and free classifieds in May, 2008 and redoubling efforts to build a music service in October, 2008. All point the way to a more robust platform.
Then, on October 15th 2008, Facebook announced 25 winners of its fbFund $25,000 application developer grants. Each is entered to win [...]

Select Stories, 29-Oct

Right Music For Your Viral Ad - SharpNine
Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, Structure [...]

Facebook to Developers, Build Your Own Traffic!

Facebook Platform (fbPlatform?) is Dead, Long Live fbConnect! While this is bad news for Facebook app developers, it won’t come as a surprise as they’ve probably noticed the almost 50% fall in traffic to their widgets since the Facebook site re-design.
What can Facebook widget developers do? According to Scott Rafer, they should get on [...]

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