Top 10 Facebook Feature Wishlist
After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives focused on growing site and “ecosystem” functionality. They encourage app development through the fbFund. They encourage partner interfaces through [...]
You’ve Been Mac’d, Positioning Your Competition
In the genre of negative ads, the idea is first to distill your competition to a single product attribute and then fix that attribute to an immovable scale. Advertisers may do this by setting up a straw man or by naming their competitor’s product directly. Particularly aggressive, one-sided negative ads are referred to as attack [...]
Facebook’s Social Revenues
Articles on potential Facebook revenue models run the gamut. Comments following those articles span the galaxy. The consensus on Facebook revenues falls into two general categories:
They’re like Google - They’ve got oodles of traffic and oodles of ways to monetize it.
They’re like eToys - They’ve got an unsustainable business model, users prone to flip and [...]
Select Stories, 29-Oct
Right Music For Your Viral Ad - SharpNine
Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, Structure [...]
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- Bill Gross' "Ring of Fire" was my favorite investment article last week. Debt, deficits and 2010 investment - http://bit.ly/8OBTjT
- Brand New's "Most Relevant Identity Work of the Decade" is a thoughtful collection of what works - http://bit.ly/4Y9l8K
- I supported Gwendolyn Strong Foundation by voting for them to win $1m with #chasegiving - http://bit.ly/4ILNPV