AdverClast

A Chronicle of Disruptive Advertising

Web 2.0 Killed The PR Star

The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, as we know, video didn’t kill the radio star in 1981. Albeit [...]

Selected Stories, 8-Nov

The Playmaker's Tools - Competitve Market Communications
The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Used in conjunction w/ The Playmaker’s Process (http://snurl.com/58nwy), it presents cogent tools for formulating communications strategies in competitive markets. Originally developed in Washington D.C., the table and process are increasingly relevant to PR-heavy, [...]

Select Stories, 5-Nov

The Economy, Online Markets & Web 2.0 - Mary Meeker
Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends (including shopping and social networks) down to online advertising trends (including offline spend comparisons). While valuable from a pitch-building perspective, the underlying trends are well known [...]

All Social Media Is Local 2008 - Edelman

All Social Media Is Local 2008
View SlideShare presentation or Upload your own. (tags: edelman social)

Edelman takes us on a walk around the social networking world:

Asia: Bulletin boards & forums drive social media. China 120M board users of 250M internet users. Language (2200 languages) + Relevance (gossipy nature) requires in-depth local knowledge.
Russia: adoption is slow due [...]

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