Why AdverClast? The suffix â€œclastâ€ means to destroy and comes from the word Iconoclasm. Courtesy of Wikipedia:
Iconoclasm, Greek for “image-breaking”, is the deliberate destruction within a culture of the culture’s own religious icons and other symbols or monuments… People who engage in or support iconoclasm are called iconoclasts, a term that has come to be applied figuratively to any person who breaks or disdains established dogmata or conventions.
While seen as heretical in their day, the iconoclasts’ willingness to break with conventional thought overturned popular dogma and sparked centuries of innovation. While I donâ€™t claim that the thinking you see here will rise to the revolution championed by the early Iconoclasts, I do hope to capture the rapid, discontinuous, even disruptive forces that are shaping modern advertising.
Michael Downs is not a social media expert. President of SalesGen, he has grown advertising and digital businesses in the U.S., Europe and Asia. He has a BS, Finance from the Leeds School and an MBA, Strategy from The Wharton School. He splits time between Los Angeles and San Francisco, loves his wife and daughter and sometimes wishes he had a dog.