Top 10 Adver-Sites
Whether they are websites for individual products or whole companies, some stand above the rest in their ability to attract and retain eyeballs. What makes these sites effective? 1. Targeting: The marketer has a clearly defined target segment, 2. Alignment: Site theme, content, presentation and functionality connect target needs and product(s) on offer, 3. Economy: [...]
You’ve Been Mac’d, Positioning Your Competition
In the genre of negative ads, the idea is first to distill your competition to a single product attribute and then fix that attribute to an immovable scale. Advertisers may do this by setting up a straw man or by naming their competitor’s product dir
Select Stories, 5-Nov
The Economy, Online Markets & Web 2.0 – Mary Meeker Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included gue
Top Post-Advertising Ads – September
Top “post-advertising” ads from September ’08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).
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