You’ve Been Mac’d, Positioning Your Competition
In the genre of negative ads, the idea is first to distill your competition to a single product attribute and then fix that attribute to an immovable scale. Advertisers may do this by setting up a straw man or by naming their competitor’s product directly. Particularly aggressive, one-sided negative ads are referred to as attack [...]
Applications on LinkedIn, Niiice
On October 28th, 2008 LinkedIn took a big step forward by announcing the launch of “Applications on LinkedIn” (or InApps) and officially joining MySpace, Facebook, Google and Apple’s iPhone in the “platform” business. However, unlike other open platf
Top Stories, 25-Oct
Wassup 2008 – Charles Stone IIIW/ tongue placed firmly in cheek, this ad makes visual the top stories of the day and links them directly to the fundamental message of change put forth by the Obama campaign. Like or dislike Obama, director Charl
Facebook
Google+
LinkedIn
FriendFeed
Quora
Twitter
Delicious
