AdverClast

A Chronicle of Disruptive Advertising

Top 10 Wigets, Apps or APIs

What’s a widget? It’s a snippet of code that can be placed on any web page which, when executed (e.g., clicked-on, rolled-over, etc.), performs a function. That function may be simple, local like change color. Or, it may be complex, engaging services (APIs or Application Programming Interfaces) from around the network. As services for these [...]

Honda Taps Sony to Ramp Its Ad Strategy – WSJ.com

Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why? Overlapping target segments for Sony media products and Fit Sony’s media products, relationships enable integrative ad opportunities. How? Attach

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