Top 10 Adver-Sites
Whether they are websites for individual products or whole companies, some stand above the rest in their ability to attract and retain eyeballs. What makes these sites effective? 1. Targeting: The marketer has a clearly defined target segment, 2. Alignment: Site theme, content, presentation and functionality connect target needs and product(s) on offer, 3. Economy: [...]
Select Stories, 5-Nov
The Economy, Online Markets & Web 2.0 – Mary Meeker Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends
Top Post-Advertising Ads – September
Top “post-advertising” ads from September ’08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).
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