Top 10 Wigets, Apps or APIs
What’s a widget? It’s a snippet of code that can be placed on any web page which, when executed (e.g., clicked-on, rolled-over, etc.), performs a function. That function may be simple, local like change color. Or, it may be complex, engaging services (APIs or Application Programming Interfaces) from around the network. As services for these [...]
Top 10 Adver-Sites
Whether they are websites for individual products or whole companies, some stand above the rest in their ability to attract and retain eyeballs. What makes these sites effective? 1. Targeting: The marketer has a clearly defined target segment, 2. Ali
Select Stories, 10-Nov
Mashups Directory – ProgrammableWeb So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, re
Select Stories, 1-Nov
Here Come The Twitter Ads – StopTwitterSpam.com An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing aut
Select Stories, 29-Oct
Right Music For Your Viral Ad – SharpNine Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the poin
Honda Taps Sony to Ramp Its Ad Strategy – WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why? Overlapping target segments for Sony media products and Fit Sony’s media products, relationships enable integrative ad opportunities. How? Attach
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included gue
Top Post-Advertising Ads – September
Top “post-advertising” ads from September ’08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).
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