Top 10 Adver-Sites
Whether they are websites for individual products or whole companies, some stand above the rest in their ability to attract and retain eyeballs. What makes these sites effective? 1. Targeting: The marketer has a clearly defined target segment, 2. Alignment: Site theme, content, presentation and functionality connect target needs and product(s) on offer, 3. Economy: [...]
Honda Taps Sony to Ramp Its Ad Strategy – WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why? Overlapping target segments for Sony media products and Fit Sony’s media products, relationships enable integrative ad opportunities. How? Attach
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included gue
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