AdverClast

A Chronicle of Disruptive Advertising

Top 10 Wigets, Apps or APIs

What’s a widget? It’s a snippet of code that can be placed on any web page which, when executed (e.g., clicked-on, rolled-over, etc.), performs a function. That function may be simple, local like change color. Or, it may be complex, engaging services (APIs or Application Programming Interfaces) from around the network. As services for these [...]

On Strategy and Google

I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail – You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I mo

Top 10 Facebook Feature Wishlist

After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives f

Selected Stories, 8-Nov

The Playmaker's Tools – Competitve Market Communications The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Us

Select Stories, 5-Nov

The Economy, Online Markets & Web 2.0 – Mary Meeker Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends

Applications on LinkedIn, Niiice

On October 28th, 2008 LinkedIn took a big step forward by announcing the launch of “Applications on LinkedIn” (or InApps) and officially joining MySpace, Facebook, Google and Apple’s iPhone in the “platform” business. However, unlike other open platf

Select Stories, 29-Oct

Right Music For Your Viral Ad – SharpNine Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the poin

Top Stories, 25-Oct

Wassup 2008 – Charles Stone IIIW/ tongue placed firmly in cheek, this ad makes visual the top stories of the day and links them directly to the fundamental message of change put forth by the Obama campaign. Like or dislike Obama, director Charl

Top Stories, 22-Oct

John Battelle – TweetSense Musings by industry leader John Battelle re: potential search-based business model at Twitter. John suggests that search may be used as a proxy for data and pattern recognition. Bit out

All Social Media Is Local 2008 – Edelman

All Social Media Is Local 2008 View SlideShare presentation or Upload your own. (tags: edelman social) Edelman takes us on a walk around the social networking world: Asia: Bulletin boards & forums drive social media. China 120M board user

  • Facebook
  • Google+
  • LinkedIn
  • FriendFeed
  • Quora
  • Twitter
  • Delicious