On Strategy and Google
I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail – You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I moved on to Booz-Allen, I learned that when you are [...]
Selected Stories, 8-Nov
The Playmaker's Tools – Competitve Market Communications The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table†of communications strategies. Us
Select Stories, 5-Nov
The Economy, Online Markets & Web 2.0 – Mary Meeker Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends
Select Stories, 29-Oct
Right Music For Your Viral Ad – SharpNine Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the poin
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