Web 2.0 Killed The PR Star
The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, as we know, video didn’t kill the radio star in 1981. Albeit [...]
Honda Taps Sony to Ramp Its Ad Strategy – WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why? Overlapping target segments for Sony media products and Fit Sony’s media products, relationships enable integrative ad opportunities. How? Attach
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included gue
Top Post-Advertising Ads – September
Top “post-advertising” ads from September ’08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).
Facebook
Google+
LinkedIn
FriendFeed
Quora
Twitter
Delicious
