Web 2.0 Killed The PR Star
The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, as we know, video didn’t kill the radio star in 1981. Albeit [...]
Select Stories, 1-Nov
Here Come The Twitter Ads – StopTwitterSpam.com An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing aut
Why Revenues Matter, Twitter
In a time when ad budgets shrink and startup revenue targets fade, much todo was made last week about Fred Wilson’s statement regarding Twitter in Wired: “It’s like the stupidest question in the world: How’s Twitter going to make
Honda Taps Sony to Ramp Its Ad Strategy – WSJ.com
Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why? Overlapping target segments for Sony media products and Fit Sony’s media products, relationships enable integrative ad opportunities. How? Attach
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