AdverClast

A Chronicle of Disruptive Advertising

Top 10 Facebook Feature Wishlist

After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives focused on growing site and “ecosystem” functionality. They encourage app development through the fbFund. They encourage partner interfaces through [...]

Select Stories, 10-Nov

Mashups Directory – ProgrammableWeb So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, re

Facebook’s Social Revenues

Articles on potential Facebook revenue models run the gamut. Comments following those articles span the galaxy. The consensus on Facebook revenues falls into two general categories: They’re like Google – They’ve got oodles of traffic and oodles o

Select Stories, 7-Nov

Updated DVR Numbers – Adweek U.S. DVR penetration hits 28% – Mostly embedded cable box. According to IPG’s Magna, DVR shifting, watching shows later, accounted for 11% of prime time viewership for top 5 broadcast networks. 16% of

Select Stories, 29-Oct

Right Music For Your Viral Ad – SharpNine Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the poin

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