AdverClast

A Chronicle of Disruptive Advertising

Select Stories, 7-Nov

Updated DVR Numbers – Adweek U.S. DVR penetration hits 28% – Mostly embedded cable box. According to IPG’s Magna, DVR shifting, watching shows later, accounted for 11% of prime time viewership for top 5 broadcast networks. 16% of total 18-49 viewership – Yep, they watch it twice. HERE’S THE KEY: In DVR-only (no VCR) homes, [...]

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