AdverClast

A Chronicle of Disruptive Advertising

Top 10 Wigets, Apps or APIs

What’s a widget? It’s a snippet of code that can be placed on any web page which, when executed (e.g., clicked-on, rolled-over, etc.), performs a function. That function may be simple, local like change color. Or, it may be complex, engaging services (APIs or Application Programming Interfaces) from around the network. As services for these [...]

Top 10 Linked In Apps – A Wishlist

Given the technical problems that beset LinkedIn’s InApps launch (“Applications on LinkedIn”), it may be premature to posit a wish list for the future. But, LinkedIn has a track record of putting technology in place. They’ll overcome the beta glitche

Top 10 Facebook Feature Wishlist

After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives f

Web 2.0 Killed The PR Star

The first act ever played on MTV, “Video Killed The Radio Star” ushered in the music video age. Driven by the powerful images, musicians of all stripes began developing videos. One or more music videos were soon required for any album release. But, a

Select Stories, 10-Nov

Mashups Directory – ProgrammableWeb So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, re

Facebook’s Social Revenues

Articles on potential Facebook revenue models run the gamut. Comments following those articles span the galaxy. The consensus on Facebook revenues falls into two general categories: They’re like Google – They’ve got oodles of traffic and oodles o

Selected Stories, 8-Nov

The Playmaker's Tools – Competitve Market Communications The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Us

Select Stories, 5-Nov

The Economy, Online Markets & Web 2.0 – Mary Meeker Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends

Select Stories, 1-Nov

Here Come The Twitter Ads – StopTwitterSpam.com An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing aut

fbFund Winners, Some Killer Apps

Facebook is actively expanding platform functionality launching Facebook Connect and free classifieds in May, 2008 and redoubling efforts to build a music service in October, 2008. All point the way to a more robust platform. Then, on October 15th

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