AdverClast

A Chronicle of Disruptive Advertising

Select Stories, 5-Nov

The Economy, Online Markets & Web 2.0 – Mary Meeker Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends (including shopping and social networks) down to online advertising trends (including offline spend comparisons). While valuable from a pitch-building perspective, the underlying trends are well [...]

Select Stories, 1-Nov

Here Come The Twitter Ads – StopTwitterSpam.com An insightful, thorough treatment of new ad formats (some would say spam) emerging on the Twitter platform. Deals in detail w/ one form from Magpie in which up to 20% of Tweets from a subscribing aut

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