Select Stories, 10-Nov
Mashups Directory – ProgrammableWeb So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, reading write-ups of API after API gets a bit tedious. So, don’t. Go to Programmable’s [...]
Select Stories, 5-Nov
The Economy, Online Markets & Web 2.0 – Mary Meeker Great analysis. Takes user from macro-economic trends (which aren't good) through technology diffusion trends (including mobile penetration) to online trends
Select Stories, 29-Oct
Right Music For Your Viral Ad – SharpNine Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the poin
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included gue
Free (Viral) Advertising, Just Let Go
While the internet didn’t start viral advertising, recommendations + ease of transmission + multi-media formats = viral growth. This post provides examples of what is perhaps the most potent form of viral marketing, fan-generated videos.
Top Post-Advertising Ads – September
Top “post-advertising” ads from September ’08. Combine understated messaging, ingenuity, entertainment quality and viral distribution (often via YouTube widget).
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