AdverClast

A Chronicle of Disruptive Advertising

Facebook to Developers, Build Your Own Traffic!

Posted on | October 21, 2008 | No Comments

Facebook Platform (fbPlatform?) is Dead, Long Live fbConnect! While this is bad news for Facebook app developers, it won’t come as a surprise as they’ve probably noticed the almost 50% fall in traffic to their widgets since the Facebook site re-design.

What can Facebook widget developers do? According to Scott Rafer, they should get on fbConnect (Facebook’s open API program). Translation: “Don’t expect to leach impressions from Facebook. Go out and build interesting websites, attract your own traffic, and then use our open APIs to facilitate your application’s communications w/ Facebook’s social network.

Category: APIs, fbConnect, fbPlatform
Tags: > > > > > >

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