Posted on | October 21, 2008 | No Comments
Facebook Platform (fbPlatform?) is Dead, Long Live fbConnect! While this is bad news for Facebook app developers, it won’t come as a surprise as they’ve probably noticed the almost 50% fall in traffic to their widgets since the Facebook site re-design.
What can Facebook widget developers do? According to Scott Rafer, they should get on fbConnect (Facebook’s open API program). Translation: “Don’t expect to leach impressions from Facebook. Go out and build interesting websites, attract your own traffic, and then use our open APIs to facilitate your application’s communications w/ Facebook’s social network.