links for 2008-12-02

Posted on | December 2, 2008 | No Comments

• Starbucks: Cause Marketing – ClickZ
  "Cause Marketing", in this case Starbucks contributing $0.05 / drink RED.
  (tags: cause_marketing starbucks)
• Media6degrees Launches, Fusing Behavioral and Social Marketing – ClickZ
  An ad network which sifts through cookies and server logs to determine, when reading your social graph as provided by FB or MySpace, who your true friends are so that it can serve the same ad you clicked on. Hmmm…. is this a good thing?
  (tags: ad_targeting behavioral_targeting social_marketing)
• Contextual Advertising – ClickZ
  Hollis Thomases provides a good overview of the types of contextual advertising pulling seemingly disparate examples together in a single, logical framework.
  (tags: ad_targeting contextual_ads)
• Comedy Central: Plumber – Ads of the World
  Good use of humor in this series of Comedy Central ads. Effectively communicates: "Forget your woes with Comedy Central".
  (tags: ad_creative)
• Citi Field – AdPulp
  Ever wonder how much having your name on a stadium costs. Well, welcome to Citi Field.
  (tags: sponsorship outdoor)
• Economist outdoor – Frederik Samuel
  30th St. Station outdoor advertisement
  (tags: ad_creative)
• Cannon Paper Jam – Fredrik Samuel
  Good, in-train, creative re: paper jam
  (tags: ad_creative)
• Internal Space, Kids Exchange – Ads of the World
  Creative that makes key point re: renault roominess.
  (tags: ad_creative)
• Green Korea United – Ads of the World
  Visually arresting Korean creative that makes the point about global warming. Doing good by doing advertising.
  (tags: ad_creative)

Comments