AdverClast

A Chronicle of Disruptive Advertising

Select Stories, 10-Nov

Mashups Directory – ProgrammableWeb So, there are now over 1,013 published widgets (web APIs). In fact, if you compared Programmable Web’s list with Wigipedia’s, you’d probably get 1,200+. But, in terms of getting an idea of how to use them, reading write-ups of API after API gets a bit tedious. So, don’t. Go to Programmable’s [...]

Selected Stories, 8-Nov

The Playmaker's Tools – Competitve Market Communications The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Us

Facebook to Developers, Build Your Own Traffic!

Facebook Platform (fbPlatform?) is Dead, Long Live fbConnect! While this is bad news for Facebook app developers, it won’t come as a surprise as they’ve probably noticed the almost 50% fall in traffic to their widgets since the Facebook site re-desig

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