AdverClast

A Chronicle of Disruptive Advertising

On Strategy and Google

I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail – You can divine a company’s strategy by the products it launches, partnerships it forms, and companies it acquires. When I moved on to Booz-Allen, I learned that when you are [...]

Top 10 Facebook Feature Wishlist

After using Facebook, attending a developer conference and speaking to advertisers, I’ve built a Facebook roadmap. Not an application, widget or API wishlist, it’s a wishlist for Facebook platform functionality. To be sure, Facebook has initiatives f

Facebook’s Social Revenues

Articles on potential Facebook revenue models run the gamut. Comments following those articles span the galaxy. The consensus on Facebook revenues falls into two general categories: They’re like Google – They’ve got oodles of traffic and oodles o

Selected Stories, 8-Nov

The Playmaker's Tools – Competitve Market Communications The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table” of communications strategies. Us

Applications on LinkedIn, Niiice

On October 28th, 2008 LinkedIn took a big step forward by announcing the launch of “Applications on LinkedIn” (or InApps) and officially joining MySpace, Facebook, Google and Apple’s iPhone in the “platform” business. However, unlike other open platf

Top Stories, 25-Oct

Wassup 2008 – Charles Stone IIIW/ tongue placed firmly in cheek, this ad makes visual the top stories of the day and links them directly to the fundamental message of change put forth by the Obama campaign. Like or dislike Obama, director Charl

Why Revenues Matter, Twitter

In a time when ad budgets shrink and startup revenue targets fade, much todo was made last week about Fred Wilson’s statement regarding Twitter in Wired: “It’s like the stupidest question in the world: How’s Twitter going to make

Top Stories, 22-Oct

John Battelle – TweetSense Musings by industry leader John Battelle re: potential search-based business model at Twitter. John suggests that search may be used as a proxy for data and pattern recognition. Bit out

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