Honda Taps Sony to Ramp Its Ad Strategy – WSJ.com

Honda selects Sony for its Fit subcompact launch continuing agency disintermediation trend. Why? Overlapping target segments for Sony media products and Fit Sony’s media products, relationships enable integrative ad opportunities. How? Attach the ad to Sony-generated video (Sony Pictures, Sony Television) and music (Sony BMG) content. Then push it out over Sony proprietary pipes including [...]