Select Stories, 29-Oct
Right Music For Your Viral Ad – SharpNine Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground for TV and radio advertisers, many of the points are not intuitive to the online-only advertisers. Tom uses a three-part framework of Entertainment, [...]
Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred Clive Owen as the BMW “driver” but also included gue
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